There’s a dangerous myth floating around that smokeless tobacco is a safer alternative to smoking. This idea, perpetuated by misleading marketing and lack of public awareness, is not only false—it’s deadly. The time has come to break through the misinformation and confront the truth: smokeless tobacco is just as harmful, if not more so, than its smoked counterpart.
Smokeless tobacco currently represents a small percentage of the overall tobacco industry in the Middle East & Africa. The market size for Smokeless Tobacco in the region is expected to surpass USD 980 Mn by the year 2032. This indicates that the market is likely to capture a compound annual growth rate of 3.80% during the forecast period (2022-2032).
For years, tobacco companies have positioned products like chewing tobacco, snuff, and snus as cleaner, more acceptable alternatives to smoking. After all, they don’t produce secondhand smoke or yellow your teeth quite the same way. But what they do deliver is a high dose of nicotine—often higher than cigarettes—and a cocktail of cancer-causing chemicals directly into your mouth.
Smokeless tobacco causes cancer. That’s a fact. Oral cancer, throat cancer, and cancers of the esophagus and pancreas have all been linked to its use. Moreover, the effects on your mouth—gum disease, tooth decay, and permanent tooth loss—are not only painful but often irreversible. And despite what many think, these products are highly addictive. Nicotine in any form hijacks the brain’s reward system, making quitting incredibly difficult.
The real tragedy is the way smokeless tobacco preys on younger users and those in rural communities. It’s marketed with flavors and packaging that downplay its dangers, and social norms in certain regions make it seem acceptable. But addiction doesn’t discriminate. It starts small and grows until it controls you.
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It’s time for policymakers, health professionals, educators, and individuals to call out smokeless tobacco for what it is: a dangerous, addictive product with no place in a healthy lifestyle. The only truly safe alternative to smoking is quitting all tobacco altogether. Don't be fooled. Smokeless doesn't mean safe—it just means silent harm.
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